Filter all metrics by markets, workspaces, timeframes: - Monthly New Subscribers: Overall and broken down by region or workspace - Activation Funnel: Download → Account Created → eSIM Installed → First Use - Referral Conversion Rate: % of referred users who activated a paid plan - Churn Rate: Monthly and 90-day user churn percentages - User Retention Cohorts: Retention rates by signup week or month (e.g. Day 1, 7, 30) - Customer Lifetime Value (CLV): Estimate based on plan usage and duration