1. 🎯 Performance Overview - Total Campaigns Active: Number of ongoing campaigns - Average Campaign Duration: Mean runtime of active or completed campaigns - Top Performing Campaigns: Based on engagement or item redemptions - Total Discounted Items: Sum of all discounted items purchased during campaign timeframes 2. 🛍️ Product Engagement - Most Discounted Products: Sorted by usage volume or reach - Product Redemption Rate: Percentage of discounted items actually purchased - Category-Level Distribution: Share of activity by product group (e.g. “Talk+Text Passes”) - Average Discount Value: Mean discount amount or percentage offered 3. 👥 Audience Insights - Most Engaged Target Groups: Segments with highest redemption or interaction - Demographic Breakdown: Age, gender, location - New vs Returning Users: Participation by user type - Notification Open Rate: Percentage of users who viewed campaign-triggered notifications 4. ⏱️ Timing & Execution - Peak Interaction Times: Most active time windows during campaign - Effectiveness by Duration: Performance of short versus long campaigns - Rounding Rule Preferences: Interaction levels by price style (.00 vs .99)